INFOGRAPHIC AND EMERGING DIVISIBLE CONTENT
Reddi-wip continued their summer content with an emphasis on the benefits of fresh berries. With such a broad, overarching theme, our creative team took this challenge as a great opportunity to develop a large, digital infographic that could be broken out into multiple, divisible posts and shared on social channels. Creating this idea completely in house and taking ownership over all aspects of development was a huge aspect of this project. I played a major role throughout all aspects of project creation, ranging from initial brainstorming and in-depth development, to photography, visual design, lead art direction and final retouching and editing.
Lead Designer, Lead Conceptual Developer, Lead Art Director, Retouching, Set Stylist, Photography