FOOD TYPOGRAPHY SOCIAL CONTENT SERIES
Marie Callender’s has implemented a recent focus on real foods, ingredients and the stories that surrounds them. By developing this narrative of fresh ingredients, many options were refined and eventually created. This specific concept of food typography was a completely new idea to their brand, but something our team kept pushing to be produced. I, personally, was able to take ownership of this idea, leading our team in client meetings, creative pre-pros and overall art direction of the entire concept, from start to finish.
Main Creative Developer, Lead Conceptual Designer, Art Direction, Retouching, Photography