AFM & RO*TEL
PARTNERSHIP EMPHASIZING ROCKIN GUAC RECIPE
Avocado’s from Mexico’s partnership with Ro*Tel to promote their Rockin Guac recipe provided a great opportunity for our team to develop an ownable short form video content series to be shared socially through various channels. Our creative challenge was to seamlessly highlight their recipe into seasonally relevant football watching/homegating type situations. The outcome was comparison style content that overdramatized simple, everyday ideas and made them into fun and zesty situations. I had the opportunity to be the lead director at our shoot as well as work in our studio with our editing team to format the final videos.
Lead Creative, Lead Art Director, Lead Visual Designer